Lessons in Chemistry centers on Elizabeth Zott, a trailblazing scientist navigating 1950's and 1960's societal expectations, with her loyal dog offering moments of levity amid deeper themes of feminism and resilience. Drawing inspiration from this dynamic, we developed a playful campaign featuring fictitious dogs “endorsing” real critical reviews. The result was a clever and heartfelt promotion that mirrored the novel’s balance of substance and charm—with just the right amount of wag.
