Our ongoing creative partnership with Knopf Doubleday Publishing Group allowed us to craft unique and compelling campaigns. Positive Reactions was an advertising campaign for the book Lessons in Chemistry.
In this campaign, we combined the concept of “chemical reactions” with real critical “reactions” from prominent sources, creating a campaign that was both timely and imaginative. This creative approach not only mirrored the book’s thematic elements but also highlighted the widespread acclaim it received. The result was an engaging and dynamic promotion that captured the book’s spirit while resonating with audiences.
