Inspiration for a Nation

 

Client
Knopf Doubleday Publishing Group

What We Did
Animation
Design Direction
Digital Advertising
Social Media Assets

Knopf Doubleday, a division of Penguin Random House is known for its literary excellence and publishes award-winning fiction, nonfiction, and poetry. With a distinguished roster of authors, it remains a leading force in the publishing industry.

Building on a tradition of compelling narratives, NakagawaCo delivered an advertising campaign for The New York Times best-selling novel, Lessons in Chemistry, designed to be both timely and reflective of the energy surrounding the election season. Working with the author, NakagawaCo transformed the main character from a fictional icon into a satirical presidential candidate, using familiar campaign elements to blur the lines between life and art.

 
 
 
 
 

“Working with NakagawaCo on the new advertising campaigns for my novel, Lessons in Chemistry, has been a real pleasure. They’re smart, creative, and gutsy.”

– Bonnie Garmus, author