Knopf Doubleday, a division of Penguin Random House is known for its literary excellence and publishes award-winning fiction, nonfiction, and poetry. With a distinguished roster of authors, it remains a leading force in the publishing industry.
Building on a tradition of compelling narratives, NakagawaCo delivered an advertising campaign for The New York Times best-selling novel, Lessons in Chemistry, designed to be both timely and reflective of the energy surrounding the election season. Working with the author, NakagawaCo transformed the main character from a fictional icon into a satirical presidential candidate, using familiar campaign elements to blur the lines between life and art.