Inspiration for a Nation

 

Client
Knopf Doubleday Publishing Group

What We Did
Animation
Design Direction
Digital Advertising
Social Media Assets

Knopf Doubleday Publishing Group, a division of Penguin Random House, was founded in 2009 through the merger of Knopf and Doubleday. Known for its literary excellence, it publishes award-winning fiction, nonfiction, and poetry. With a distinguished roster of authors, it remains a leading force in the industry.

Building on a tradition of compelling narratives, this is one of the many campaigns we delivered for the book Lessons in Chemistry, designed to be both timely and reflective of the energy surrounding the election season. Working with the author, we transformed the main character from a fictional icon into a satirical presidential candidate, using familiar campaign elements to blur the lines between life and art.

 
 
 
 
 

“Working with NakagawaCo on the new advertising campaigns for my novel, Lessons in Chemistry, has been a real pleasure. They’re smart, creative, and gutsy.”

– Bonnie Garmus, author